There are three ingredients in the good life: learning, earning and yearning. —Christopher Morley

Ban Mittal, Ph. D.

  • Professor   |   

  • Author   |   

  • Marketer   |   

  • Consultant   |   

  • Listener

  • Branding   .   

  • Communications   .   

  • Consumer Insights   .   

  • Happiness

In this book, we describe, dissect, and discourse about consumers behavior—human behavior in the world of products. How we make our product and brand choices, and then weave them into the tapestry of our lives. And how we consume to sustain and energize our bodies, feed our minds, and construct our identities. This is the study of consumer behavior.

Welcome to the fascinating world of consumers!

Consumer Psychology and Marketing Applications explained in engaging prose.

For Marketing Professionals.

Explore         Buy digital copy       Buy Physical copy