There are three ingredients in the good life: learning, earning and yearning. —Christopher Morley

Ban Mittal, Ph. D.

  • Professor   |   

  • Author   |   

  • Marketer   |   

  • Consultant   |   

  • Listener

  • Branding   .   

  • Communications   .   

  • Consumer Insights   .   

  • Happiness

MY RESEARCH PAPERS

  • Here is the Beef: Segments in Attitude toward Advertising

    Journal of Marketing (1995)

  • Facing the Shelf: Four Consumer Decision-making Styles

    Journal of International Consumer Marketing (2017)

    • . (More to be listed)

    Or Find them All at Google Scholar

    MY WRITINGS:

  • LIQUID DEATH AND PERCEPTIONS

  • HOME

    • MY BOOKS